Getting this blog off of the ground 10, or even 5 years ago would have been nearly impossible. There was no way to ensure that your blog could be searched for, and it would have been massively expensive to market and advertise for a website.
Currently, there are numerous ways to use social media, google, and SEO to give a blog or website an upper hand in converting searches into visits on their page. Using keywords in posts is an easy and simple way to start optimizing your blog or website. Keywords in posts means that if someone searches for a keyword you have elected for your post, the post will show up in searches for that word. For example, this post has a focus keyword of optimizing blogs. Every time that someone on the internet is searching for how to optimize their blog, they will see this page in their results. Using their metrics, google will put pages to the top of the results based on the accuracy, relevancy, and popularity.
Paying companies like google can increase your chance of being seen by searchers, but the best and easiest way to increase views through optimization is by selecting popular keywords, then writing and producing content that people need and want. Following the SEO optimization model with keywords is the easiest and cheapest way to optimize a blog post or website.